Rfmcube is the smart connector that bridges the sales data of your Ecommerce platform and marketing software. Thanks to the retroactive analysis of the history, you will be able to identify the main marketing segments that will allow you to set up customer recovery and loyalty strategies with a simplicity never seen before.
With the RFM analysis you can divide customers into macro-segments based on the Recency (days since the last purchase), Frequency (total purchases made) and Monetary (total spent) values. You will be able to identify the best customers, the worst customers, the new high potential customers, the VIP customers at risk and much more!
To refine your segments and increase the effectiveness of your one-to-one communications, you can add additional order and customer data to the RFM segmentation, for example to identify customers who have purchased a certain category or brand, or who have placed the order from a certain province, have used certain coupons etc.
Once your marketing segments have been generated, all you have to do is select the email marketing or advertising software you use and integrate it with Rfmcube to set up a formidable marketing automation machine, all without any need for technical intervention and without setup costs.
This will allow you to manage your one-to-one communications with customers and set up effective automations to push customers to repurchase: Rfmcube will take care of keeping data synchronized in real time by managing the passage of customers from one segment to another, with great saving of time and resources.
Try Rfmcube Free for 15 days and discover the true story of your customers!